White PaperTactics · 22 pages
Partnership Ads on Meta: a media-buyer's guide
Detect, value and benchmark creator collaborations across Facebook, Instagram, TikTok and YouTube.
Coming soonWhite Papers
A library of deep dives on competitive ad intelligence.
Methodologies, playbooks and industry benchmarks for media & intelligence teams at premium and luxury brands. Free, gated, no marketing fluff.
White PaperTechnical · 28 pages
AI Categorization for premium creative, explained
Vision-and-language models, custom taxonomies and human-in-the-loop confidence — the engineering behind 95–98% accuracy.
Coming soonMeta Ad Library vs Ginjer
White PaperComparison · 14 pages
Beyond the Meta Ad Library: 12 questions it can't answer
Everything the public library leaves out — and how an intelligence layer fills the gap.
Coming soonSoAV
White PaperMethodology · 18 pages
How Share of Ads Voice is calculated, in 18 pages
A deep dive into Cumulative Unique Reach, Impressions, and why the two cannot be averaged across platforms.
Coming soonWhite PaperPlaybook · 24 pages
Calibrating your competitive spend model
A practical 4-step framework for setting platform multipliers your CFO will actually trust.
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